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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC...


Although the internet can be deemed in a multitude of reasons to be a great thing for society, it is also, at the same time, causing...


Search engine optimization is a process of upgrading your website so that people can find it easier in search engines like Google. SEO aims...
When starting a content marketing campaign for your website, you need to consider several facts that may be crucial for running it successfully. You...


When Google decides to release something to the public that relates to their search engines, SEO and how websites are ranked organically, then it...