PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of...
Why is conversion rate optimization essential? Conversion rate optimization is the key to converting a higher number of visitors to paying customers. Apparently, you...
When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC)....
Every so often, Google updates the complex algorithm that are used to rank websites on their search engine in order to improve the user...
When you’re selling products or services online, there’s one bottom line: sales. That means that it’s not just important to get visitors to your...