PPC Tips
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many...
For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue...
For anyone that uses any sort of mobile device from Apple, be it an iPod Touch, iPhone or iPad, you will have, at some...
To grow your business and to build your team’s culture, you should leverage the power of digital signage via use of visual content. The...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign...