
PPC Tips
The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants...
Making sure your search advert includes the right information in the right style for what you are advertising is crucial to the success of your...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Thorpe Park, who had a generally great campaign in...
The internet is expanding, at what seems, an exponential rate. Although it may seem that every domain has been taken and every idea for...
There are lots of ad extensions out there a PPC advertiser has the option to use: to the extent that the article on PPC.org...