Social Media
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
Hi, what are you looking for?
AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...
Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element...
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely...