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Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has...


Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In...
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...


Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...