PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from FairFx, who had a great example of how...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from FairFx, who had a great example of how...
Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one...
Making a successful website is, at best, difficult and time consuming. Firstly, you need to make sure you are targeting the right market to...
I made an article last year which made clear that I was still unsure about my position on whether WordPress is a better blogging...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoPro who had used PPC to advertise one of...