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For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of...
Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path...
Search Engine Optimisation (SEO) is crucial to the success of, just about, any website out there. Without SEO, traffic will dwindle to a halt...
It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPCÂ advertising, you...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering...