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Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for...
Social media is a formidable source to gain traffic for the plain reason that millions upon millions of people use it daily, sometimes several...


Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from TopCashBack, who had, pretty much, a perfect search...


Written by: Adam Clarke Build your website to be the most accessible to webmasters is a number one key tip. When I visit a...