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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...
Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument...
It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only...
There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC...