
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign...
Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...
Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...