
PPC Tips
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on...
Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend...
The way ads have appeared on Google’s search results has pretty much been the same for the last ten years. You will commonly get a...