PPC Tips
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote...
Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image...
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach...