
PPC Tips
There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign...


Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...


Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...