
PPC Tips
There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign...


Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...


Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...