
PPC Tips
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...


by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot...


Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote...


Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image...