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So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of...


by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41...
Guest Posting is all the rage these days. Ask any blogger and he will tell you how his email account is getting inundated with...


As a PPC advertiser, it is almost a certain necessity that you use some sort of program such as Google Analytics on a PPC...


The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of...