
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from John Lewis who had a PPC campaign that featured...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from John Lewis who had a PPC campaign that featured...
So another year has gone by and how quick that year has passed! It’s that time of year when million of people will start...
When it comes to performing search engine optimization, most will look specifically at every individual article so that they can improve it to make...
The new year is once again just around the corner and it’s time to start thinking about celebrating another year gone by and a...
Pay per click (PPC) marketing can be very effective when it is implemented and maintained correctly. A poor understanding of the technique or an...