
PPC Tips
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from Debenhams, who had a campaign that...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from Debenhams, who had a campaign that...
Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush –...
Search engine optimization has always been an interesting topic of conversation here on PPC.org for many reasons.It is often compared to pay per click...
By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”....
Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the...