Landing Page Optimization
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...
It pains me when I have to make articles that highlight the common mistakes advertisers make in Google AdWords because it is clear advertisers...
While Google is still considered the king of PPC advertising, Facebook isn’t far behind. The popular social networking site has developed an incredibly advanced...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coral, who had an average search advert with...
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest...