
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, where we never got onto analysing the landing...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, where we never got onto analysing the landing...
Written by: Bryce Liggins When setting up or managing an AdWords account, the account manager has endless options to choose from and countless decisions...


In August of this year, I published an article that made two points on Blogger and WordPress. In short, I stated that Blogger had...


As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not...