
SEO
Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was blackcircles.com who had a very good PPC campaign in general:...


Let’s be honest. Unfortunately, Adsense is becoming a source of revenue that is getting harder to optimize for many reasons. The types of adverts that...


So already I have looked into ways advertisers of pay per click advertising can create a great title and description for a PPC search advert. From this,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Sky, who had what could only be described...