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Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly...


Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...


Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell...


The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a...