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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
We have all had that time on the internet where we want to browse a topic and simply digest information in an easy and...
In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For...
By John Cole Testing different layouts of the same content, with different ad positions, to see what the users like best… Sounds great doesn’t...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert...
There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page,...