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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of...
I am pretty sure that for the vast majority of people that are going to read this article, they will have read at least...
When it comes to advertising, no matter if it is online or not, creating a well optimised advert can be pretty tough to do....
As a blogger, one of the main and most important statistics of a website will be the amount of visitors and pageviews your website...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series featured Apple’s new variation of the tablet: the iPad Pro. Since...