
PPC Tips
In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For...
By John Cole Testing different layouts of the same content, with different ad positions, to see what the users like best… Sounds great doesn’t...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert...
There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page,...
Another month has come and gone which means, for PPC.org, another round up of the best articles published about all things pay per click...