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The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert...


There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page,...


Another month has come and gone which means, for PPC.org, another round up of the best articles published about all things pay per click...
By Ekekiel Marshall Ok Ladies and gentlemen, in today’s sessions were going to take a look at Facebook advertising Not only am I going...


The last PPC campaign to be analysed in the ‘Analyse A Real PPC Campaign’ series was by quickmovenow who appeared to have mistargeted their campaign at...