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When it comes to advertising, no matter if it is online or not, creating a well optimised advert can be pretty tough to do....
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

When it comes to advertising, no matter if it is online or not, creating a well optimised advert can be pretty tough to do....


As a blogger, one of the main and most important statistics of a website will be the amount of visitors and pageviews your website...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series featured Apple’s new variation of the tablet: the iPad Pro. Since...


Every so often on PPC.org, I will create a range of articles that can be considered a ‘mini-series’ looking into a specific area of pay...
Dating continues to be one of the most lucrative ways to make money with affiliate marketing. Not only does the industry generate billions of...