Landing Page Optimization
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out...
Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and...
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...
As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per...
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