
Landing Page Optimization
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...


As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per...
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Google as you and I know it already is the world’s most trusted and smartest search engine and that being said, we can safely...


To carry on the series, here are the most useful and best picks of articles created on PPC.org from June 2015 ranging from the...