
Landing Page Optimization
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...


As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per...
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Google as you and I know it already is the world’s most trusted and smartest search engine and that being said, we can safely...


To carry on the series, here are the most useful and best picks of articles created on PPC.org from June 2015 ranging from the...