
Landing Page Optimization
Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully,...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully,...
unless another person arrives within the hobby within the next six months ” Donovan has come a considerable ways since his freshman year in...


There are lots of tips you can pick up about pay per click advertising on the internet. For example, only a few articles ago...
Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to...


The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ series was thetrainline, who had created a campaign for such...