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The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the new service provided by Apple called Apple...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the new service provided by Apple called Apple...


The text advert plays an important role in a pay per click advertising campaign. As well as making sure the right type of traffic clicks...


The more experience you have with pay per click advertising, the more you start to realise that there are so many different ways you...


Being Google has its perks. I mean, even if you are just half as famous as Google, you will not be struggling with the...


The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was OfficeFurnitureOnline, who had seemed to create a good search...