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Pay per click advertising is one of, if not the, best way to gain contextual traffic online and to advertise just about anything. However,...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Pay per click advertising is one of, if not the, best way to gain contextual traffic online and to advertise just about anything. However,...


The last article in the series ‘Analyse A Real PPC Campaign’ looked at the search adverts that appeared for the search phrase ‘smarpthone 2015‘....


We all know there are tens, if not hundreds, of ways you can gain traffic online. When looking at the top forms of traffic...
Landing page optimization is one of the most important, yet overlooked, aspects of running a successful affiliate marketing ad campaign. We already know that...


Another month goes by which means another round up of the best pay per click advertising articles out there on PPC.org. Last month, March,...