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For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best...


The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign...
Banner advertising is a great form of advertising online because, unlike other forms of advertising, it works alongside PPC. In the past, I have...


Every year, it is only right to have an update on a few of the best programs out there that millions of bloggers use...
PPC campaigns are obviously an integral part of any successful business’ overall internet marketing strategy, but can be extremely costly if you don’t know...