
PPC Tips
The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since...


I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a...


There are a many factors in pay per click advertising that will affect the performance of a campaign such as the advert itself, the...


The ‘Analyse A Real PPC Campaign‘ has been a great success in the sense that is enables advertisers of PPC to see how real...


The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Triumph Lingerie who, I felt, had a major problem...