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If you find that after waking up and going to your iPad to check your emails that you have the notorious ‘banned from Adsense’...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

If you find that after waking up and going to your iPad to check your emails that you have the notorious ‘banned from Adsense’...
When it comes to delivery dates and online conversions, the holidays can teach online retailers and PPC users a thing or two. Except for...


The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Hello Fresh who had a generally well designed pay...
Popularity and value will be the biggest troubles.. Discussing can be a subjective goal, so you could need to implement various strategies at differing...


Paid search is awesome. It gives us the ability to control the outcome to certain extent. We can select the keywords or key phrases...