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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With respect to the character of the subject, you might need to offer your crowd some background info on the relevance in the place....


We are now only days away from 2015 which makes it quite an exciting time. The holiday season and optimisation of PPC campaigns for...


There is only one thing to say: Merry Christmas and I hope everyone out there is going to have a great day! With it...


The last article in the ‘Analyse A Real PPC Campaign’ series looked at Ted Baker who had a generally well designed PPC campaign addressing their...


At this time of year, with Christmas around the corner, advertisers of pay per click advertising need to start thinking about the next step...