
PPC Tips
It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert...


Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed...
As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get...


It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option...
Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to...