
PPC Tips
This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a...


If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per...


There are some publishers of Adsense out there that have pay per click advertising units on their websites to help the web users that...
PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base...


The last article in the ‘Analyse A Real PPC Campaign’ series looked at Natoora which we found to have a few pros and cons...