
PPC Tips
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Sometimes, when it comes to finding information out on the internet about a specific topic, you just want the information to be bullet printed...


The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term...


When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...


Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are...


If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs...