
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What...


The thing about looking at articles online is that they usually go into quite a lot of detail when talking about pay per click...
Running an adwords campaign and making it successful are two different things altogether. It does not take more than 5 minutes to make an...
![[How to] Stop Your PPC Search Advert Failing](https://www.ppc.org/wp-content/uploads/2014/10/How-to-Stop-Your-PPC-Search-Advert-Failing-600x255.png)
![[How to] Stop Your PPC Search Advert Failing](https://www.ppc.org/wp-content/uploads/2014/10/How-to-Stop-Your-PPC-Search-Advert-Failing-100x100.png)
In all honestly, I tend to say the landing page is the most important aspect of a PPC campaign for the simple fact that...


The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are...