
PPC Tips
In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most...
Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an...
Pay-per-click, for those who are unfamiliar with the phrase, refers to an Internet advertising method in which advertisers pay a website owner a certain...
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we...
You are spending hundreds of dollars on the Adwords campaign yet the outcome is far from being impressive, if not outrightly disappointing. Don’t blame...