
PPC Tips
Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms...
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I...


The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a...


The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways...


Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user...