PPC News
The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together...
Hi, what are you looking for?


As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together...


Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search...


The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a...


I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s...


There are many different types of landing pages out there with the infomercial page being just one of them. Depending on the objectives of...