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Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search...


The last article in the ‘Analyse A Real PPC Campaign’ series looked at BookF1 – a website which sells tickets to Formula One races....


Another month goes by which means another month to round up the best articles on PPC.org to help advertisers and publishers out with Google’s...
Online marketers, take note. When you create a Facebook ad that targets key populations with certain interests or that fall into specific age groups,...


Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of...