Mobile PPC
Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely...
Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your...


It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There...
It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a...


Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look...