PPC Tips
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...
It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job...
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is...