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Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because...


If you keep up to date with the articles on PPC.org, you will know that I have a series entitled ‘Analyse A Real PPC...
DailyMotion ranks as one of the top websites around today. Similar to Facebook and other social networking sites, it lets users create an account,...


It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...
You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on...