![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
PPC Tips
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is...
The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not...
Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into...
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1.png)
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1-100x100.png)
The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or...