![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
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As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is...
The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not...
Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into...
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1.png)
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1-100x100.png)
The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or...