
PPC Tips
As I mentioned in my last article about the preparation advertisers need to do before they create their PPC campaign (with the use of...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

As I mentioned in my last article about the preparation advertisers need to do before they create their PPC campaign (with the use of...


Programs produced by Google such as Google AdWords have made it incredibly easy for practically anyone to make their very own PPC advertising campaign....


I consider the landing page to be one of the most important aspects to a pay per click advertising campaign since it is the...
A leading technology company in India, SEO Softech, has announced that customers can outsource their pay-per-click (PPC) needs with no setup fees. Softech is...


The last article in the ‘Analyse A Real PPC Campaign’ series looked at ASOS who are a thriving business taking a cheap and ease...