
PPC Tips
A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...
Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...
Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...